This portfolio has been viewed 810 times. Member since May 25, 2008
Address: Wilshire Boulevard + Canon Drive
City / State / Zip / Country:
Beverly Hills, California, 90212, United States
My profession: Advertising, Mktg., & Communications
About my work: Diane’s strength lies in an ability to perform across all stakeholders in taking background information and interpreting it into the ideal vehicle to communicate value to an audience.
With a degree in design and years of experience as an art director and ad agency/design studio business owner prior to becoming an advertising and marketing consultant, documentary producer, copy-editor and writer, she can coalesce elements relating to the visual design presentation with the text of written materials…as well as interface with the human beings involved in the process.
Most of all, she has a vision about the importance of each component to the future success of the final product.
She strives to be a beacon of creative energy, with the mission being inspiring creative ideas all throughout the organization. She helps guide the creative direction of campaigns to contribute to compelling user experiences for projects delivered on time and on budget.
She develops visual concepts and creates copy for online/interactive, print and broadcast campaigns as well as promotional and collateral materials, on-air bumpers and promotional scriptwriting, plus, handles production/planning for radio/TV commercials.
She expertly assigns creative projects to those within the company or chooses freelancers to work on assignments. She supervises and nit-picks all work before it is initially presented to the account team and takes all requests for changes back into the creative hopper.
In developing marketing/advertising creative projects, she is accountable for:
* Directing the creative production and aiming for eminence in all project aspects from concept to completion of every task scheduled.
* Supervising in-house creative staff, helping manage the talents & resources of a Creative/Production Department.
* Presenting and 'selling' creative at client meetings.
* Selecting vendors for jobs; involved in signing-off final art, bluelines, press-proofs.
* Overseeing selection and management of all freelance services and projects; interviewing and screening applicants for creative positions as well as hiring and terminating.
* Representing the company at creative/professional/civic functions.
RESPONSIBILITIES
* Extract creative opinions and ideas from internal and client teams.
* Research and utilize innovative, fresh, marketing-centric creative approaches.
* Participate in client meetings; pitch creative concepts on behalf of the design team.
* Continually contribute new sources of creative inspiration.
* Act as client company advocate and embody company values of people, passion, creativity, fun and excellence.
* Diffuse problems and put forward solutions that are in the best interest of the company and employees.
* Participate in ongoing special projects in support of the company's strategic plans.
EXPERIENCE
* More than 20 years as a creative team member, working with print, broadcast and digital media showcasing global brands.
* Skill in leading creative teams with an established understanding of how to provide constructive feedback while continuing to inspire creative thought.
* Extensive familiarity pitching and presenting concepts as well as managing client expectations.
* Demonstrated knowledge of information and interactive design including site architecture, user interfaces and navigation schemes.
* Experience combining business and creative goals when creating a a unique solution.
* Strong communication and problem-solving skills and the ability to meet deadlines in fast-paced environments.
ATTRIBUTES
* Take ownership of projects and drive tasks through to completion.
* Accountable for own actions.
* A collaborator who shows firmness, fairness, caring for others and honesty.
* Positive and constructive; able to focus even while under pressure.
OBJECTIVE
Creative mind, skilled in advertising and marketing concept and development, eager to put prodigious experience and talent to good use as an enthusiastic, highly-motivated member of an advertising, promotions strategy & marketing communications team.
PROFILE
* Client-centered decision-maker and creative solutions-provider.
* Effectively utilize inner resources to take the initiative to drive change.
* Visionary “idea person” who challenges the traditional ways of conducting business, willing to take on intelligently-calculated risks.
* Demonstrated ability to think strategically and act tactically, possessing the strength of character to prompt others to buy into carefully-considered approaches, ideas, concepts and values.
TECHNICAL SKILLSET
Platform proficiency: PC + Mac OS
Applications utilized extensively: Mac native applications from 10.5 (iMovie; Pages; iWeb); Microsoft Office Suite (MS Word; MS Publisher; MS PowerPoint; MS Outlook; MS Excel), Adobe CS3 (Illustrator; InDesign; PhotoShop; Acrobat), QuarkXPress.
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patriciasmith Artist, Writer Port St. Lucie United States
Past Clients and Projects include: Profile: Diane Tishkoff
Creative Director • Creative Department Manager
Summary
An accomplished creative strategist, I offer a wealth of knowledge in conjuring up compelling campaigns, snappy headlines, tantalizing text, gotta-get-it-now commercial spots and creating attention-grabbing web & interactive content.
After earning a BA in Design from UCLA, I began a career as an art director and designer with major international advertising agencies and in-house advertising departments. For J. Walter Thompson, Warner Bros., KaiserPermanente and Della Femina/Travisano, I played a key role in developing ad campaigns for clients like Chevron/Texaco and Isuzu as well as Union Bank, SunAmerica and KB Homes in the financial realm; Health Products Institute and Kyowa Hakko in nutritional supplements & pharmaceuticals; St. Ives, Merle Norman and Neutrogena in beauty; Sempra Energy/The Southern California Gas Company and Comcast in the public utilities area; and Paramount Studios and A&M Records in entertainment.
I was a partner in Los Angeles-based advertising agency Tishkoff/Wentworth Associates, Inc.
I was VP/creative director at a direct-response ad agency for close to a decade, in charge of developing outdoor, collateral, print, radio and TV commercial campaigns. After switching solely to the copy side, I served as interim creative manager and senior copywriter under renowned direct-marketing guru Russell Kern at TKO (formerly Kern Direct), creating both direct-mail and online direct marketing programs.
As corporate communications specialist in the marketing department at a health, beauty, wellness & botanical nutraceuticals company, I authored several blogs and e-letter lead generation initiatives and optimized online content for the company's various websites.
I develop leading-edge campaigns that create a real competitive advantage in the marketplace.
I’m a reliable, resourceful creative team member with extensive experience and a killer portfolio. I can help you, and your company, achieve extraordinary results, time after time.
Recent projects include:
* Co-producer of a documentary film, "Fallen Idol: The Yuri Gagarin Conspiracy"
* Copy-editing, article writing and proofreading of a health, science and wellness lifestyle “magalog” with 350,000 opt-in subscribers
* Developing a producer’s presentation for a Home Shopping Network appearance of a baby-care products manufacturer
* Designing and distributing a DM campaign and implementing outbound telemarketing scripts for Lead-Gen/database accumulation
* Establishing a website for a client in the beauty and natural/organic cosmetics industry
“Diane brings a creative and intelligent viewpoint to all the many projects we have worked on together throughout the years. She always puts in a lot of effort and I can count on her to produce a better-than-expected result…”
“Diane is a consummate professional who is creative, savvy, task-focused and deadline sensitive. She worked alongside of me to create marketing and communications packages for a branding initiative at a major automotive manufacturer. What Diane brings to the table is a rare ability to listen to our mutual client, refine fuzzy notions and elicit the best thinking from those around her. When I need a jolt of freshness in my thinking, Diane is the pro I call…”
“Diane is one of the best copywriters (and editors) I have come to know in the business today.
Challenged with the daunting task of "wordsmith" she can and does come though with succinct and brilliant creative flair, proven time and again on many of our projects together. Diane is a must-have writer on any creative team!”
“Diane is experienced, creative and a consummate professional.
Do not hesitate to work with her. Top qualities: great results, high integrity, highly creative…”
