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Wondering how to take your art to the next level? Want to display your art in galleries, but don't know where to start?

In this easy-to-follow video The Whole 9's Chief of Everything, Lisa Schultz (who also heads up Gallery 9) joins hands with Robin Fuld who is the Director of Career Services at Laguna College of Art and Design and has 20+ years in the art business. Together, they walk you through everything from setting goals to the importance of creating a cohesive body of work, packaging and marketing yourself, how to approach galleries and getting ready for a show.

Video is $12 and is easily downloaded. With purchase, you'll also receive a sample cover letter, bio, artist statement and resume, plus a resource list.
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TOPICS INCLUDED IN VIDEO
GOAL PLANNING
  • Where would you like to be in 5 years?
  • Set realistic goals

CREATING A BODY OF WORK
  • Develop a cohesive body of work
  • Find your artistic voice and stick with it
  • Identify your buyer
  • Finish Your Work
  • Price Your Work
  • Document Your Work
  • Treat Your Work with respect

PACKAGING YOURSELF
  • Develop an elevator line
  • Be proud!
  • Identify a look and stick with it
  • Website elements
  • Bio (example included)
  • Artist's Statement (example included)
  • Resume (example included)
  • Cover Letter (example included)
  • Labeling Your Work Digitally

MARKETING YOURSELF
  • Three Key Elements to Marketing
  • Develop a mailing list and use it
  • Create a presence on Social Networking Sites and keep it updated
  • Networking

EXHIBITING YOUR WORK
  • How to Get Started
    • Juried Shows
    • Charity Events
    • Alternative Venues
  • How to Approach Galleries
  • Preparing for a show

QUESTION OF THE DAY
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